About our company

Sami Watch Group – a world renowned name


It was in 1991 that Sami Watches was founded at Galleria Shopping Mall which is the first shopping mall in Turkey. Sami has been in the retail trade of luxury goods such as watches, fine writing instruments, luxury mobile phones and fine jewellery since 1991 here in İstanbul. Sami has been providing its customers a combination of price, selection and service for over 20 years.

Launched its second and third locations in Nisantasi after being 10 years in business also, helped many brands establish in Istanbul.



Today, more than twenty years later, we are proud of the fact that Sami is one of the leading companies of watch and jewelry retail sector. With a stunning collection of the finest diamonds, gems, fine jewelry, timepieces, and Gifts & Accessories, Sami brings you superlative-quality choices.

Through consistent quality service and astute expertise, Sami aims to help you find that perfect piece! It has some more than 25 brands. Adding the best and the most prestigious brands of watches to its scope of supply, Sami Watches has expanded this collection more and more day by day.
Priding itself as a purveyor of high-end luxury, Sami offers an eclectic range of styles. From the classic and timeless, to the avant-garde and trendy, we have a selection for that simple yet elegant gift to mark a special event or that elaborate piece for that once-in-a-lifetime occasion.

The name Sami is known well beyond the borders of Turkey and stands for quality at the very highest level. This is due firstly to our outstanding range, comprising almost 5.000 different items, and secondly to our staff, whose expertise, love of precious materials and company loyalty are exemplary.

On top of this, we have ensured that we really are close to our customers by our service concept which is adopting customer satisfaction and reliability as the fundamental aim presentation, sales and after-sales service. The growing number of loyal clients is proof of Sami’s reputation for superlative quality and value. To satisfy our sophisticated clientele’s discriminating demand for the best gems, jewelry and watches, our product lines have grown to include some of the world’s well-renowned and award-winning designer brands.

Perhaps just as importantly, connoisseurs of fine watches benefit greatly from the fact that we are retailers, manufacturers and wholesalers in one. Some of the brands we buy directly on the world markets, eliminating wholesalers, agents and other intermediaries, to offer our customers top-quality products at moderate prices. Creating benefit for you, the customer, is the touchstone of our corporate philosophy. And it is something you can count on. The way we think and act is geared consistently to market conditions and customer needs. We are self-critical and attach great importance to openness and a constructive approach to problem-solving. Our team-oriented leadership style is based on agreed goals, communication and the provision of information as appropriate, mutual trust, respect and recognition. We delegate tasks, responsibilities and authority wherever possible to facilitate swift, simple decision-making.

As watch specialists we are a retailer, stocking exclusive world-class brand names such as Vacheron Constantin, Breguet, Audemars Piguet, Ulysse Nardin, Chopard, IWC, Panerai, Franck Muller, Hublot, Zenith, Graham, Corum, Roger Dubuis, Parmigiani, Blancpain, Tag Heuer, Breitling, Vertu, Mont Blanc, Montegrappa and more.

The association of an original design and a complex traditional mechanism gives the watch collections a harmony that has seduced the whole world.

Our goal has been to earn the trust and satisfaction of the customer. We offer competitive pricing, but we also knew low prices alone could not make our business superior. We are determined to combine honest and helpful dealings with outstanding service before, during, and after the sale. Our success is due to the long, continued relationships with our customers. Whether you're shopping with us for the first time or have bought from us many times before, our goal is to make your shopping experience as informative and as easy as possible. In addition to our online services, you can phone and speak to our experienced customer service representatives for more personal and spontaneous assistance. Your comfort, security and confidence are our utmost concern. All transactions are digitally encrypted using the latest technologies. We never share your information.

The successful fusion of beautiful and rare gemstones, remarkable design, superb craftsmanship, and consistent quality client service makes Sami a name to trust! Sami Watches aims to offer the widest selection of leading watch brands at competitive prices whilst providing a safe and personalized service to each customer.

We are now proud to offer this modest line of watches all built of highest standards in quality assurance and accuracy to a broader range of customers.